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Carter Vintage Guitars Opens Their New Home Fit For a King in Nashville

by Rich and Laura Lynch

Carter Vintage Guitars, located in Nashville, Tennessee celebrated its grand re-opening on Thursday, April 04, 2024 with a star-studded and well-attended VIP party capped off by a special performance by blues guitar powerhouse - Marcus King. Visitors can find their new brick-and-mortar store - located in the historic Antiques building at SomeraRoad's Paseo South Gulch - just across the street from its original location.


Carter Vintage Guitars CEO Ben Montague got the party started in Nashville.

Since its inception by industry veterans Walter and Christie Carter in 2012, Carter Vintage Guitars has become a fabled Nashville attraction for people to admire, buy, consign, and play vintage fretted instruments. The company invested in relocating to a bigger, custom-built space to continue providing a friendly, unmatched experience to its loyal customer base in Nashville and beyond.

CVG currently employs around thirty people plus the new store was built by Carter Group, designed by Paul Boulifard and has 30 free parking spots.


Marcus King was a royal presence at CVG.

"After over a decade of success, Carter Vintage Guitars had outgrown our storied first home on Eighth Avenue, and it had to be fate that another historically significant building was revitalized across the street around the same time," said Ben Montague, co-founder and CEO of The North American Guitar, which merged with Carter Vintage Guitars in 2022.


There was quality music on the chilly patio outside to welcome the guests to the grand re-opening.

"Our new home in the Antiques building will allow us to offer the same incomparable customer experience, while displaying more inventory, improving capacity for authentication and repairs and supporting our talented team. We also now have the space to provide a destination for music experiences and support for the creative community that complements our core passion of buying and selling guitars."


The DJ; MCN's Rockin' Rich Lynch with Quinn Sullivan; Eric Dahl; and Rob Ragosta and Gina Di Maio.

Indoors and outdoors the new spot is a nod to Carter's rich history with murals along with a warm and welcoming room where the instruments reside. The store is bright and open with a stage for performances, practice rooms and an additional space that can be used for events, filming and more.

The grand opening featured a trio playing music outdoors and a DJ spinning records inside as folks mingled while taking in the energetic vibe of Carter. During the event we spotted local guitar great Guthrie Trapp among a number of musicians in the house. We also had the pleasure of speaking with Quinn Sullivan - an uber talented singer and songwriter who is also well-respected for his guitar playing which he mastered at a young age while being mentored by none other than blues legend Buddy Guy.


Singer-songwriter Philip Creamer knows a thing or two about vintage guitars.

Around 8 p.m. another artist who himself started out young took the stage. Marcus King from Greenville South Carolina played a number of songs mentioning that he had a new album dropping at midnight so he treated fans to some impressive new tracks while trying out some of Carter's fine instruments. King was like a kid in a candy shop as he strummed an acoustic and electric with price tags hanging from the headstock.

The invite only event just off of Eighth Avenue drew a large contingent of partiers who were ready and willing to celebrate with Carter at their catered event that featured complimentary drinks provided by Bearded Iris and light bites courtesy of their new neighbor downstairs - Two Hands who are described as an Australian-inspired cafe & bar serving up creative comfort food in a casual space.


More scene from the CVG party: Guthrie Trapp, Dennis and Liam Sugrue.

The evening also served as a casual and cool industry networking event so over the course of two and half hours we enjoyed meeting and talking with a number of local celebrities including: Eric Dahl - the Creative Services & Program Director at WZTV FOX 17 News and host of the musical Rock & Review television show; Nashville venue photographer Gina Di Maio together with Jelly Roll co-writer Rob Ragosta; the always alluring singer-songwriter Philip Creamer; and, up and coming East Nashville musician Liam Sugrue - the founder and frontman of the jamband Club Castaway.

On a previous visit to Carter, Mr. Montague explained to us the business side of things, detailing how the new space perfectly allows for the acquisition and allocation of Carter's growing line of instruments that they mostly market and sell on a consignment basis.


The real stars of Carter Vintage Guitars - the instruments that are being prepped for sale.

Every piece comes in and leaves through the same "L" shaped back-office assembly line system that allows for cleaning, repairs, cataloging and marketing that ensures that their total inventory is always available on the online store as well as in the Nashville location.

Carter Vintage Guitars remains a pilgrimage for people to visit while experiencing the evolving history of this well-respected company in a warm and welcoming environment packed with fretted instruments, so check Carter out online or in person!


The showroom floor was packed with guitars and partiers in early April.

Related Links: For more information on CARTER VINTAGE GUITARS and the other organizations mentioned please visit the following links - Carter Vintage Guitars | Marcus King | Carter Vintage Guitars Makes a Big Move in Nashville


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